Goal

Refresh the L’Amico brand to reconnect it with its Mediterranean roots while preserving the familiarity and recognition of an established New York City restaurant.

Solution

Through a warm, refined visual identity featuring terracotta, crema, and signature blue, updated typography, a simplified olive branch, and a cohesive pattern system, the refreshed brand feels both timeless and distinctly L’Amico. Every touchpoint balances classic Italian character with contemporary sophistication, reflecting the restaurant’s inviting atmosphere and culinary heritage.

Services

Brand Strategy, Visual Identity, Custom Brand Icon, Typography and Color Systems, Brand Patterns, Menu System, Signage, Print Collateral, Brand Guidelines.

Collaborators

Client: LTH Hospitality
Social Media: C3 Creative