Goal

Bring back from the dead the LT Burger brand to reengage loyal customers and attract a new generation of diners, while preserving its legacy as a Sag Harbor staple.

Solution

The rebrand brings new energy to LT Burger through a bolder visual identity, updated messaging, and nostalgic yet fresh design elements that honor its original spirit. We modernized the look without losing its charm—balancing playful Americana with elevated, family-friendly appeal. From menus to signage, every touchpoint was refined to reflect the restaurant’s lively personality and timeless appeal. The result is a brand that feels both familiar and excitingly new.

Services

Brand Strategy, Verbal Identity, Visual Identity, Custom Key Art, Menu System, Print & Environmental Collateral, Social Media Assets.

Collaborators

Client: LTH Hospitality