Goal

Stand out in the crowded sports nutrition market by channeling the power, focus, and flow of aquatic performance. Unlike traditional energy brands that rely on loud, hyper-masculine visuals, Mizu draws inspiration from water’s duality — strength and fluidity — to create a brand that feels elevated, intentional, and dynamic. With a clean, kinetic identity and a cool, minimal aesthetic, Mizu speaks to a new generation of athletes who value both performance and clarity.

Solution

Create a visual identity that captures the clarity, focus, and controlled intensity of aquatic performance — a brand experience that feels clean, refined, and purposeful, while evoking the fluid strength of water.

Services

Brand Strategy, Brand Identity, Visual Identity.

Collaborators

Client: Mizu Sports Nutrition